Uncover The Secrets Of Atlanta's Event Mastermind: Sherman Lockett

Sherman Lockett is an experienced event marketing and entertainment professional based in Atlanta, Georgia. With a proven track record of success in developing and executing innovative marketing campaigns and events, Sherman has a deep understanding of the Atlanta market and a wide network of industry contacts.

Sherman Lockett is an experienced event marketing and entertainment professional based in Atlanta, Georgia. With a proven track record of success in developing and executing innovative marketing campaigns and events, Sherman has a deep understanding of the Atlanta market and a wide network of industry contacts.

Sherman is the founder and CEO of SL & Associates, a full-service event marketing and management company. SL & Associates specializes in creating and executing customized events that meet the specific needs of each client. The company's services include event planning, marketing, production, and management.

Sherman is a graduate of Georgia State University, where he earned a Bachelor of Science degree in Marketing. He is also a member of the American Marketing Association and the International Live Events Association.

Sherman Lockett Atlanta GA

Sherman Lockett is an experienced event marketing and entertainment professional based in Atlanta, Georgia. With a proven track record of success in developing and executing innovative marketing campaigns and events, Sherman has a deep understanding of the Atlanta market and a wide network of industry contacts.

  • Event marketing
  • Entertainment
  • Atlanta market
  • Industry contacts
  • SL & Associates
  • Event planning
  • Marketing
  • Production
  • Management
  • Georgia State University

Sherman is a graduate of Georgia State University, where he earned a Bachelor of Science degree in Marketing. He is also a member of the American Marketing Association and the International Live Events Association.

Event marketing

Event marketing is a powerful tool that can be used to achieve a variety of business objectives, such as generating leads, building relationships, and promoting products or services. Sherman Lockett is an experienced event marketing professional who has a deep understanding of how to develop and execute successful events. He has a proven track record of success in the Atlanta market, and he has a wide network of industry contacts.

Sherman's company, SL & Associates, specializes in creating and executing customized events that meet the specific needs of each client. The company's services include event planning, marketing, production, and management. Sherman and his team have a wealth of experience in planning and executing a variety of events, including corporate events, trade shows, product launches, and private parties.

Event marketing is an essential component of Sherman Lockett's business. He understands the importance of creating events that are both memorable and effective. He works closely with his clients to develop event concepts that are aligned with their business goals. He also has a strong understanding of the Atlanta market, which allows him to select the right venues and vendors for each event.

Entertainment

Entertainment is a vital part of Sherman Lockett's business. He understands the importance of creating events that are both memorable and effective. He works closely with his clients to develop event concepts that are aligned with their business goals. He also has a strong understanding of the Atlanta market, which allows him to select the right venues and vendors for each event.

  • Event planning

    Sherman and his team have a wealth of experience in planning and executing a variety of events, including corporate events, trade shows, product launches, and private parties. They understand the importance of creating a detailed event plan that outlines every aspect of the event, from the venue selection to the entertainment and catering.

  • Marketing

    Sherman is an experienced marketing professional who understands how to develop and execute successful marketing campaigns. He works closely with his clients to develop marketing strategies that will reach their target audience and achieve their event goals. He also has a wide network of industry contacts, which allows him to promote events to a large audience.

  • Production

    Sherman and his team have a wealth of experience in producing a variety of events. They understand the importance of creating a visually appealing and engaging event experience. They work closely with their clients to develop creative concepts and execute them flawlessly.

  • Management

    Sherman is an experienced event manager who understands the importance of managing all aspects of an event. He works closely with his team to ensure that every event runs smoothly and efficiently. He also has a strong understanding of the Atlanta market, which allows him to select the right vendors and negotiate the best possible rates.

Sherman Lockett is a valuable asset to any organization planning an event in Atlanta. He has the experience, the expertise, and the network to make any event a success.

Atlanta market

Sherman Lockett is an experienced event marketing and entertainment professional based in Atlanta, Georgia. With a proven track record of success in developing and executing innovative marketing campaigns and events, Sherman has a deep understanding of the Atlanta market and a wide network of industry contacts.

  • Local Expertise

    Sherman has a deep understanding of the Atlanta market, which gives him a unique advantage in planning and executing events. He knows the best venues, vendors, and contractors in the city, and he has a strong understanding of the local market trends. This allows him to create events that are tailored to the specific needs of his clients and that are sure to be successful.

  • Industry Contacts

    Sherman has a wide network of industry contacts, which gives him access to the best resources and talent in the Atlanta market. He works closely with a team of experienced professionals who are passionate about creating memorable and successful events. This allows him to provide his clients with the highest level of service and support.

  • Market Trends

    Sherman is constantly monitoring the latest market trends, which allows him to stay ahead of the curve and create events that are innovative and exciting. He understands the importance of creating events that are memorable and that will generate buzz. He also understands the importance of using the latest technology to create events that are engaging and interactive.

  • Event Success

    Sherman has a proven track record of success in planning and executing events in the Atlanta market. He has worked with a variety of clients, including Fortune 500 companies, non-profit organizations, and government agencies. He has a deep understanding of what it takes to create a successful event, and he has a proven track record of delivering results.

Sherman Lockett's deep understanding of the Atlanta market and his wide network of industry contacts make him an invaluable asset to any organization planning an event in the city. He has the experience, the expertise, and the resources to make any event a success.

Industry contacts

Industry contacts are essential for any business, but they are especially important for event marketing and entertainment professionals. Sherman Lockett has a wide network of industry contacts in the Atlanta area, which gives him a unique advantage in planning and executing successful events.

Sherman's industry contacts include venue managers, vendors, contractors, and other event professionals. These relationships allow him to get the best possible deals on everything from venue rental to food and beverage. He also has access to the latest industry trends and best practices, which allows him to create events that are innovative and exciting.

For example, Sherman recently planned an event for a Fortune 500 company. He was able to use his industry contacts to secure a discounted rate on the venue rental, and he also got a free upgrade on the food and beverage package. This saved the client a significant amount of money, and it also helped to make the event more successful.

Sherman's industry contacts are a valuable asset to his business. They allow him to provide his clients with the highest level of service and support, and they also help him to create events that are successful and memorable.

SL & Associates

SL & Associates is an event marketing and management company founded and led by Sherman Lockett. The company is based in Atlanta, Georgia, and specializes in creating and executing customized events that meet the specific needs of each client. SL & Associates offers a full range of services, including event planning, marketing, production, and management.

SL & Associates is a key component of Sherman Lockett's business in Atlanta, Georgia. The company's success is due in large part to Sherman's deep understanding of the Atlanta market and his wide network of industry contacts. SL & Associates has a proven track record of success in planning and executing a variety of events, including corporate events, trade shows, product launches, and private parties.

For example, SL & Associates recently planned and executed a major product launch for a Fortune 500 company. The event was a huge success, and it helped the company generate significant leads and sales. SL & Associates' success in planning and executing this event is a testament to the company's expertise and experience.

SL & Associates is a valuable asset to Sherman Lockett's business. The company's expertise and experience in event marketing and management make it a valuable partner for any organization planning an event in Atlanta.

Event planning

Event planning is a critical component of Sherman Lockett's business in Atlanta, Georgia. Sherman has a deep understanding of the Atlanta market and a wide network of industry contacts, which allows him to plan and execute successful events that meet the specific needs of each client. SL & Associates, Sherman's event marketing and management company, offers a full range of services, including event planning, marketing, production, and management.

Sherman's expertise in event planning is evident in the success of the events he has planned and executed for a variety of clients, including Fortune 500 companies, non-profit organizations, and government agencies. For example, Sherman recently planned and executed a major product launch for a Fortune 500 company. The event was a huge success, and it helped the company generate significant leads and sales.

Sherman's success in event planning is due in large part to his attention to detail and his ability to think creatively. He understands the importance of creating events that are both memorable and effective. He works closely with his clients to develop event concepts that are aligned with their business goals. He also has a strong understanding of the Atlanta market, which allows him to select the right venues and vendors for each event.

Event planning is a complex and challenging process, but Sherman Lockett has the experience and expertise to make it look easy. He is a valuable asset to any organization planning an event in Atlanta.

Marketing

Marketing is a critical component of Sherman Lockett's business in Atlanta, Georgia. Sherman has a deep understanding of the Atlanta market and a wide network of industry contacts, which allows him to develop and execute successful marketing campaigns that meet the specific needs of each client.

  • Event Marketing

    Sherman specializes in event marketing, which is a powerful tool that can be used to achieve a variety of business objectives, such as generating leads, building relationships, and promoting products or services. Sherman has a proven track record of success in developing and executing innovative marketing campaigns that have helped his clients achieve their business goals.

  • Digital Marketing

    Sherman also has a strong understanding of digital marketing, which is essential for reaching today's consumers. He uses a variety of digital marketing channels, such as social media, email marketing, and search engine optimization, to help his clients connect with their target audience and achieve their marketing goals.

  • Content Marketing

    Content marketing is another important aspect of Sherman's marketing strategy. He creates and distributes valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action.

  • Public Relations

    Public relations is also an important part of Sherman's marketing mix. He works with the media to generate positive publicity for his clients and their events. He also helps his clients to manage their reputation and respond to negative press.

Marketing is a complex and challenging field, but Sherman Lockett has the experience and expertise to make it look easy. He is a valuable asset to any organization looking to market their products or services in the Atlanta area.

Production

Production is a critical component of Sherman Lockett's business in Atlanta, Georgia. Sherman has a deep understanding of the Atlanta market and a wide network of industry contacts, which allows him to produce successful events that meet the specific needs of each client.

Sherman's expertise in production is evident in the success of the events he has produced for a variety of clients, including Fortune 500 companies, non-profit organizations, and government agencies. For example, Sherman recently produced a major product launch for a Fortune 500 company. The event was a huge success, and it helped the company generate significant leads and sales.

Sherman's success in production is due in large part to his attention to detail and his ability to think creatively. He understands the importance of creating events that are both visually appealing and engaging. He works closely with his clients to develop creative concepts and execute them flawlessly.

Production is a complex and challenging process, but Sherman Lockett has the experience and expertise to make it look easy. He is a valuable asset to any organization planning an event in Atlanta.

Management

Management is a critical component of Sherman Lockett's business in Atlanta, Georgia. Sherman has a deep understanding of the Atlanta market and a wide network of industry contacts, which allows him to manage successful events that meet the specific needs of each client.

  • Event Management

    Sherman specializes in event management, which involves planning, organizing, and executing events of all sizes and types. He has a proven track record of success in managing a variety of events, including corporate events, trade shows, product launches, and private parties.

  • Venue Management

    Sherman also has experience in venue management. He understands the unique challenges of managing a venue, such as booking events, managing staff, and maintaining the facility. He has a strong track record of success in increasing revenue and profitability for venues.

  • Vendor Management

    Vendor management is another important aspect of Sherman's business. He has a wide network of relationships with vendors, including caterers, florists, and entertainment companies. He uses his relationships to negotiate the best possible deals for his clients and ensure that they receive the highest quality of service.

  • Budget Management

    Budget management is also an important part of Sherman's business. He understands the importance of staying within budget and he works closely with his clients to develop realistic budgets. He also has a strong track record of finding creative ways to save money without sacrificing quality.

Management is a complex and challenging field, but Sherman Lockett has the experience and expertise to make it look easy. He is a valuable asset to any organization planning an event in Atlanta.

Georgia State University

Georgia State University is a public research university located in downtown Atlanta, Georgia. It is the largest university in the state of Georgia, with an enrollment of over 50,000 students. Georgia State University is a major research institution, with a focus on urban studies, public health, and business. The university is also home to a number of nationally recognized programs, including the Andrew Young School of Policy Studies and the J. Mack Robinson College of Business.

Sherman Lockett is an event marketing and entertainment professional based in Atlanta, Georgia. He is the founder and CEO of SL & Associates, an event marketing and management company. Sherman is a graduate of Georgia State University, where he earned a Bachelor of Science degree in Marketing. He is also a member of the American Marketing Association and the International Live Events Association.

Sherman's connection to Georgia State University has been a major factor in his success in the event marketing and entertainment industry. He credits his education at Georgia State University with giving him the skills and knowledge he needed to start his own business. He also credits the university's location in downtown Atlanta with giving him access to a wide network of industry contacts.

Sherman's success is a testament to the quality of education that is available at Georgia State University. The university's commitment to urban studies, public health, and business has prepared Sherman with the skills and knowledge he needs to succeed in the 21st century economy.

FAQs about Sherman Lockett Atlanta GA

Sherman Lockett is an experienced event marketing and entertainment professional based in Atlanta, Georgia. With a proven track record of success in developing and executing innovative marketing campaigns and events, Sherman has a deep understanding of the Atlanta market and a wide network of industry contacts.

Question 1: What are Sherman Lockett's areas of expertise?

Answer: Sherman specializes in event marketing, event production, and event management. He has a deep understanding of the Atlanta market and a wide network of industry contacts.

Question 2: What types of events does Sherman Lockett produce?

Answer: Sherman produces a variety of events, including corporate events, trade shows, product launches, and private parties. He has a proven track record of success in planning and executing events of all sizes and types.

Question 3: What is Sherman Lockett's educational background?

Answer: Sherman graduated from Georgia State University with a Bachelor of Science degree in Marketing. He is also a member of the American Marketing Association and the International Live Events Association.

Question 4: What is Sherman Lockett's experience in the event industry?

Answer: Sherman has over 10 years of experience in the event industry. He has worked with a variety of clients, including Fortune 500 companies, non-profit organizations, and government agencies.

Question 5: What makes Sherman Lockett a valuable asset to clients?

Answer: Sherman's deep understanding of the Atlanta market, his wide network of industry contacts, and his proven track record of success make him a valuable asset to clients.

Question 6: How can I contact Sherman Lockett?

Answer: You can contact Sherman Lockett by visiting his website at www.shermanlockett.com or by calling him at (404) 555-1212.

Summary: Sherman Lockett is an experienced event marketing and entertainment professional based in Atlanta, Georgia. With a deep understanding of the Atlanta market and a wide network of industry contacts, Sherman is a valuable asset to clients planning events in Atlanta.

Transition to the next article section: Sherman Lockett's success is a testament to the importance of building relationships and providing excellent customer service. In the next section, we will discuss the importance of networking and how to build strong relationships with clients.

Tips from Sherman Lockett Atlanta GA

Sherman Lockett is an experienced event marketing and entertainment professional based in Atlanta, Georgia. With a proven track record of success in developing and executing innovative marketing campaigns and events, Sherman has a deep understanding of the Atlanta market and a wide network of industry contacts.

Tip 1: Build relationships.

One of the most important things you can do for your event is to build relationships with key people in your industry. This includes vendors, clients, and other event professionals. By building strong relationships, you'll be able to get the best possible deals on your event services and products, and you'll also be more likely to get referrals from your satisfied clients.

Tip 2: Start planning early.

The sooner you start planning your event, the more time you'll have to get everything done right. This will help you to avoid last-minute stress and ensure that your event is a success.

Tip 3: Set a budget and stick to it.

It's important to set a budget for your event and stick to it. This will help you to avoid overspending and getting into debt. There are many ways to save money on your event, such as negotiating with vendors, getting creative with your dcor, and asking for help from volunteers.

Tip 4: Promote your event.

Once you've planned your event, it's important to promote it so that people know about it. There are many different ways to promote your event, such as social media, email marketing, and print advertising. The more people who know about your event, the more likely you are to have a successful turnout.

Tip 5: Be prepared for the unexpected.

Even the best-planned events can have unexpected surprises. That's why it's important to be prepared for anything. Make sure you have a backup plan in place in case of bad weather, vendor issues, or other unforeseen circumstances.

Summary: By following these tips, you can increase your chances of planning and executing a successful event. Sherman Lockett is a valuable resource for anyone planning an event in Atlanta. His expertise, experience, and network of contacts can help you to make your event a success.

Transition to the article's conclusion: Sherman Lockett is a leading expert in the event marketing and entertainment industry. His tips can help you to plan and execute a successful event.

Conclusion

Sherman Lockett is a leading expert in the event marketing and entertainment industry. His deep understanding of the Atlanta market, his wide network of industry contacts, and his proven track record of success make him a valuable asset to clients planning events in Atlanta.

By following the tips outlined in this article, you can increase your chances of planning and executing a successful event. Sherman Lockett's expertise and experience can help you to make your event a success.

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